Personal Branding Course

Personal Branding is identifying your assets, characteristics, strengths, and skills as an individual. Understanding Personal Branding will provide advantages in your participant’s personal and professional lives. Branding is a mix of how you present yourself and how others see you. It is important to be aware of how you are viewed.

With the Personal Branding Course, you will be able to share your vision and passions with others in your company. Utilize this knowledge through Social Media to define and influence how others see you. You are your brand so protect it. Live it.

Course curriculum

  • 1

    Module 1: Getting Started

    • Course Objectives

    • Action Plans
  • 2

    Module 2: Defining Yourself (I)

    • If You Don’t, They Will

    • Brand Mantra

    • Be Real

    • SWOT Analysis

    • Case Study

    • Module 2: Review Questions
  • 3

    Module 3: Defining Yourself (II)

    • Pillars

    • Passions

    • Define Your Strengths

    • The Three C’s

    • Case Study

    • Module 3: Review Questions
  • 4

    Module 4: Controlling and Developing Your Image

    • Clear and Defined

    • Consistent Image

    • It Takes a Commitment

    • Live It Every Day

    • Case Study

    • Module Four: Review Questions
  • 5

    Module 5: Personal and Professional Influences

    • Corporate and Personal Integration

    • They Will Influence Each Other

    • Be a Professional

    • Build Rapport

    • Module 5: Review Questions
  • 6

    Module 6: Sharpening Your Brand

    • Blogging

    • Authenticity is Key (always be authentic)

    • Transparency

    • Networking

    • Case Study

    • Module 6: Review Questions
  • 7

    Module 7: Appearance Matters

    • First Impressions

    • Rise Out of The Crowd

    • True Reflection

    • Dress For Success

    • Case Study

    • Module 7: Review Questions
  • 8

    Module 8: Social Media (I)

    • Needs Constant Monitoring

    • Security

    • Have an Objective

    • Promote

    • Case Study

    • Module 8: Review Questions
  • 9

    Module 9: Social Media (II)

    • It’s a Tool

    • Content is King

    • Have a Gimmick

    • Don’t Ignore Any Mentions

    • Case Study

    • Module 9: Review Questions
  • 10

    Module 10: Brand Management During a Crisis

    • Caught In a Bad Spot?

    • Never Burn a Bridge

    • Information

    • Monitor and Respond

    • Case Study

    • Module 10: Review Questions
  • 11

    Module 11: Branding Personality Traits

    • Identify Your Unique Values

    • Be Bold

    • Think Outside the Box

    • Fail. Learn. Repeat

    • Case Study

    • Module 11: Review Questions
  • 12

    Wrapping Up

    • Lessons Learned

    • Completion of Action Plans and Evaluations